We like the challenge of connecting the analogue with the digital world. For our latest adventure we chose a rally: The most analogue in the world, the Baltic Sea Circle. That means 7500 kilometers around the Baltic Sea – no GPS, no motorways. The racing car we selected for this adventure has been a legend since the 70’s: the ŠKODA 110R.
Our idea: Track the Track. We connect the ŠKODA car with the digital world. All data measured are transmitted to the Internet, which makes the most analogue of rallies the most digital one in the world. This way, everybody can follow and experience the journey and adventure of our racing car and see how long our Classic Connected Car from the year 1974 can keep going.
Every Rally Team needs a name: We are the SinnerSchraderŠKODASquad. In short: S4. And who is behind it all? SinnerSchrader, one of the leading digital agencies in Europe, and Haasenstein, the creative affiliate agency for 360° brand communication. We are more than 400 creative heads and technology experts. Our aim is to connect the analogue with the digital world. No matter how crazy or innovative the ideas are – together, we make it happen digitally.
So, follow our Connected Car at the crazy Race around the Baltic Sea: Track the Track.